About Us

About Us



It all began in the small mining town of Ipoh, Perak during the olden days. Chinese immigrants flocked to this thriving Malayan town to start a new life – some as peddlers, others as traders, fishermen and miners.

A few aspirated young men who started trading dried seafood products, envisioned a more promising venture instead of enterprising for others. By investing their hard earned savings, they started a company selling quality foodstuffs. Their dedication to quality and product variety not only augured well with the local community, their reputation soon grew across the states. Today, Soon Thye Hang has progressed to become one of the leading importers, exporters and distributors of dried seafood in Malaysia.

Soon Thye Hang was founded in 1965 by Mr. Chuah Chong Chear and Mr. Chai Sang Chek. Driven by the core values of trust, integrity, benevolence and honour, they relentlessly built a supply chain and distribution network across the continents for a brand that is synonymous with genuine quality.

The founders’ pioneering spirit coupled with a deep sense of responsibilities towards their families, shareholders, employees and the communities have forged a deeply rooted relationship and a legacy that carries through the generations. Building the brand into a multimillion dollar corporation specializing in quality dried seafood, nuts, herbs, confectioneries, biscuits and healthy food.

Trust has always been our most treasured brand value. To be your ‘Trusted Name in Dried Seafood’ is a continuous pursuit we strive to achieve.

Our Values

The values instilled since the brand’s inception remain our guiding principles as we progressed from strength to strength. We believe in hard work, modesty and self-sacrifice that underlined our brand heritage.

Our Vision

To be the largest retail chain of dried seafood and wellness products in South East Asia by 2020.

Our Mission

Our mission is to be the Trusted Name in Dried Seafood whilst ensuring a most convenient and fulfilling shopping experience for our customers.

We are fully committed as a benevolent employer and steadfast in our commitments to our stakeholders.


We value the expertise and capabilities of our people at all levels. We inspire and engage our people, honing their skills with timely training, supporting them with opportunities and a promising career path at Soon Thye Hang.

Everyone is encouraged to actively participate in all aspects of the business activities and campaigns. Leveraging on our people’s expertise, we progressively enhance our competitive advantage to meet growing market demands, towards sustainable growth of the company.

About Us
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