Soon Thye Hang Today

Soon Thye Hang is today the country’s leading importer, exporter and distributor of quality dried seafood. Still helmed by both founders and ably assisted by their children, the company has progressed leaps and bounds since its humble beginning. Over the years, we achieved new milestones by making inroads into the retail segment with the setup of our wholly owned outlets and consigned outlets.

We strive to be the Trusted Name that our customers can have absolute confidence in – from wholesalers to end consumers, and to make the consumption of dried seafood, nuts, herbs, confectioneries, biscuits and healthy food accessible and affordable to everyone.

today soon thye hang

Taking Business to New Heights

  • Over 50 years, we remain committed to the objective of building our brand by offering trusted, relevant and premium quality products as well as exemplary service to our customers. Nowadays customers are more savvy and value-oriented. We embrace the challenges of today’s demanding consumer market by delivering innovative, convenient and fulfilling shopping experience to our customers.

  • In January 2007, Soon Thye Hang was invited by AEON (formerly Jusco) to set up our first “Dried Seafood Specialty Retail Booth” at One-Utama Shopping Complex during a two-week Chinese New Year Promotion. The response during the two-week event was overwhelming. Customers were very satisfied with the quality and competitive pricing of our products. Supported by a strong market presence and established brand identity, we continue to receive encouraging feedback and response from various supermarket operators.

  • In September 2007, we were invited by AEON to operate our first own “retail outlet” at Sunway Pyramid. Since then, Soon Thye Hang has made inroad into the retail segment. Currently, we have 14 retail stores in the Klang Valley (including 10 new store to open soon), 1 in Ipoh and 2 in Penang.

  • Our Stores are located at:

    • Kuala Lumpur:-
    • Berjaya Times Square
    • Mid Valley Megamall
    • Sungei Wang Plaza
    • Viva Home
    • Pearl Shopping Gallery
    • Setapak Central
      • Sunway Velocity
      • MyTown Shopping Centre
      • Cheras Leisuremall
        • Plaza Arkadia ( Desa Park City)
    • Selangor:-
    • AEON Bandar Sunway, Sunway Pyramid
    • Atria Shopping Gallery
    • Damen
    • Empire Shopping Gallery
    • IOI Mall
    • AEON Rawang
    • Main Place
    • Paradigm Mall
      • The Mines
        • Johor Bahru:-
        • Sutera Mall
          • KSL City mall 
    • Ipoh:-
    • Pasir Puteh, Ipoh
      • AEON Mall Ipoh Station 18
        • Ipoh Parade
    • Penang:-
    • Gurney Plaza
    • Queensbay Mall
      • Pahang:-
      • Genting Highlang Sky Avenue

    Our Differentiations

    1 We are the largest dried seafood chain in Malaysia.

    2 One of the Top 3 dried seafood, farm products and nuts importers in Malaysia.

    3 One of the major importers in Malaysia. Soon Thye Hang has imported more than 500 containers (20-footer) in a year.

    4 Over 50 years of business presence and still growing strong.